The Tasty Bar by NÜTRL was a concept developed by the MAS residency team as a traveling, fruit-stand-meets-darty activation designed to bring bold flavor and energy to campus bars across the country. Aimed specifically at Gen Z, the experience tapped into the culture of spontaneous fun and social connection, transforming everyday bar spaces into vibrant, NÜTRL-branded moments.

As the lead graphic designer on the project, I was responsible for creating the full visual identity—from the logo and event graphics to social content and on-site signage. I also designed the presentation deck that was used to pitch the concept directly to the NÜTRL team. This project was an exciting opportunity to help shape a brand activation from the ground up, blending strategy, design, and culture into one cohesive vision.