This self-initiated project reimagines the visual identity of the Sacramento Kings through a fresh lens while staying true to their existing brand. I designed a series of graphics and collateral using the team’s current logos and color palette, creating cohesive and engaging visuals that celebrate the Kings’ legacy and energy.

At the bottom, you’ll find my personal take on a redesigned Sacramento Kings design system — inspired by their original 1971 color palette — blending a touch of nostalgia with a modern, bold aesthetic.